Christina worked with L’Oréal’s LUXE portfolio, primarily Kiehl’s, managing day-to-day organic social media engagement while maintaining brand voice and strengthening consumer relationships across Instagram, TikTok, X, and Facebook. She partnered closely with the creative marketing team to develop social-first campaigns, influencer initiatives, and branded content, using trend and market research to inform engaging, performance-driven content strategies. Leveraging tools such as Salesforce and Sprinklr, she tracked performance and reported on key metrics, collaborated with creators on gifting initiatives, and delivered timely, high-volume consumer responses with a 100% response rate and an average 11-hour turnaround.

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